Reading buses ready for the future with £ 1.5million upgrade
Reading Buses has improved the audio and visual material for announcing the next bus stop. Image: Bus reading
Submitted by Reading Bus
The read buses are fit for the future as they deliver a £ 1.5million tech upgrade. The company secured funding for the project through the government’s Local Growth Fund through the Thames Valley Berkshire Local Business Partnership (LEP).
A request to LEP was made last year by Reading Buses, based in Reading, Berkshire, for funding to upgrade audio and visual material announcing the next stop on the buses.
The offer was not only for self-managed buses, but extended to Newbury and District and Thames Valley buses as well as:
- New bus departure screens at Reading and Newbury stations.
- An upgrade of the back office system.
- An improved online store.
The project allowed the company to install AV systems on 51 buses across Berkshire and upgrade 27 others to the same specifications.
Reading Buses, Newbury and District, and Thames Valley Buses can now boast of having all of their public buses with audio and visual next stop announcements to help customers know when to get off the bus.
It is not only the hardware that has been improved, but the system that supplies the data to the buses has also been improved.
This will provide improvements to “real-time” forecasts on the company’s app, website, bus shelters, stations and control room.
Robert Williams, CEO of Reading Buses, said: “We are delighted to now be able to announce the completion of this incredible project which will help make buses even easier to use.
“While the majority of buses in Reading have had next stop announcements for some time, this has allowed us to fill in all the gaps. Our entire fleet in Reading Buses, Newbury and District, and Thames Valley Buses are now equipped with next stop audio and visual equipment.
“Upgrading the back-end system allows us to sustain the business and makes it easier for our team to detect and resolve issues. It will also allow more accurate tracking of buses on our website, app and at bus stops.
“Our buses have been providing bus passengers with information on upcoming train departures as they approach a train station for quite some time, and it’s great that we now have information on bus departures on. the screens at Reading and Newbury stations. “
Robert also explained that there are also new developments in their online store.
“We were also able to integrate various parts of our online ticketing into a combined online store. Customers can now use a single ID for our website and app and choose whether they want their ticket sent to their smart card or to their phone, ”he said.
Bob Beveridge, Chairman of Thames Valley Berkshire LEP, added: travel.
“The program will also help combat the impact of congestion on the local bus network by interfacing with intelligent traffic light systems and relaying information through street displays, enhanced web and mobile services and other new technologies. “
He added: “This is another example of LEP acting as a catalyst for Berkshire’s economic success by investing and supporting our businesses to adopt the latest technology. “
To present the project and highlight how it made the use of buses even easier, the company produced a video.
The video, which explains how customers can use technology to easily move from point to point, can be viewed on the Reading Buses YouTube channel.