Windsor online gin company presents license dossier to advisers
An online alcohol company was asked by advisers how it would prevent the sale of alcohol to minors.
Toby Morrison, director of Drinks Creators Ltd, wanted to store alcohol for sale on the internet in a 3 × 3 storage room at the Windsor and Eton Brewery in the Vansittart estate.
The company ships five to fifteen bottles of gin to its subscribed members per month via the DHL delivery service.
A licensing subcommittee hearing took place on July 28, Wednesday, after a resident filed an objection to Mr. Morrison’s request.
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Neighboring resident Stanley Marek feared this unit could lead to increased traffic and parking, “endangering” residents.
But members of the subcommittee asked Mr Morrison about how he will ensure that he won’t sell alcohol to children or that no proxy sales take place.
Councilor John Baldwin (Lib Dem: Belmont) said protecting children from harm is a legal obligation and is something the council takes “very seriously”.
Mr Morrison explained that his website uses a system called “age verification,” which checks a customer’s background based on their address and / or the use of their debit / credit card for s ” ensure that he is over the legal age for purchasing alcohol.
If the check fails, alcohol is not sold to them, or Mr Morrison has said he is contacting the customer and asking for ID.
Regarding proxy sales, the company director said it was “much more difficult” to spot this compared to a physical store – but if a child opens the door without an adult present, they should issue of “immediate red flags” to DHL and should refuse delivery. .
To stamp out Mr Marek’s traffic fears, Mr Morrison said he would be the only one to show up to his storage unit in a hatchback and not be there every day.
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He said: “There is no public access, and I know some of Mr Marek’s objections were based on the noise and the traffic around it, but since it’s only online, it doesn’t literally no one else to work except me.
“In terms of traffic, there cannot be any created from people who are not going to go there. There is no store of mine physically there or anything like that.
He added that DHL would only come once a month, with “sporadic” visits once or twice a week, to pick up its monthly shipments.
Inbound deliveries will only take place once every six months and some will be sent to Mr Morrison’s home address as he is not at the brewery all the time, he told advisers .
Members of the sublicensing committee will make their decision within five working days.